When you are thinking to represent your business in the best way, there is no better way than to have an appealing website where your customers or people who are interested in your business can find out more information about services. In 2022, it’s unusual for a business to not have a website, but even if you do, it’s a good thing to continually optimize and update it as per industry standards to make it look appealing and nice to view. There are several factors that determine whether your web design will be appealing to your clients:
1. User Experience
Is it easy for your website visitors to find out about your products and inquire about your services? The usual answer to this is to make sure that the information on your website is simple, good looking and strategically positioned to have a call-to-action. This will ensure that when people visit your website, they contact you for your services. On average, about 3% of people who visit a website, enter their information and inquire about your services, so creating an appealing web design to encourage them to contact you can bring a lot of business.
2. Easy and Simple
As I mentioned in the previous point, making a website that is easy and simple to navigate is key to your success. Make sure that all of the sections are clear and you don’t add more than 5 as a rule of thumb. This will create a straightforward journey for your clients to contact you.
3. Less Text, More Space
In order to make your website look appealing, try using less text and more white space. Take an example from apple.com or from your favorite premium fashion brand.
Try to incorporate any of the above tips and let me know how this has helped your business.